Real-time 3D is changing everything, in much deeper ways than most people realize. Forged in gaming, this technology continues to transform the way games are created, operated and monetized. Its impact now also extends to industries of all kinds, from film to automotive. In one of her recent Internet Trends Report presentations, the venture capitalist Mary Meeker observed that “Gaming tools are foundational to the internet services that we use today.” In her talk, she cited numerous examples demonstrating how many aspects of our digital society can be traced back to innovations in the gaming industry. Just as gaming tools have become foundational to everyday internet services, we believe real-time 3D will become foundational to various global industries. Expanding the reach and impact of real-time 3D is rooted in our core belief that the world is a better place with more creators in it. Forged in gaming, this technology is now transforming multiple sectors, including media and entertainment; architecture, engineering, and construction (AEC); and automotive, transportation, and manufacturing. The automotive industry is at the forefront of reshaping the world with the power of real-time 3D. Beyond photorealistic renderings or anecdotal AR and VR use cases, this industry has embraced real-time 3D to redefine the entire automotive product lifecycle and customer experience. Our latest whitepaper, “Top 5 ways real-time 3D is revolutionizing the automotive product lifecycle,” covers how Audi, Cadillac, Lexus, Volkswagen, and others are leveraging real-time 3D to reduce costs, accelerate development and deliver superior customer experiences.  

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