What experts expect from enterprise augmented reality and virtual reality in 2020

 Industry experts and analysts anticipate 2020 will be a breakthrough year for AR and VR in the enterprise sector. Wonder why? We invited 15 AR/VR leaders to share their perspectives and insights in our new report “Top 2020 Trends: Enterprise AR & VR.” 

According to Deloitte Consulting Managing Director Allan Cook, “Every ten or 15 years, there’s an impactful shift in the way people use and interact with technology and data… Mixed reality is going to be the fourth shift [after the PC, the internet, and mobile], and it will be as big as each one of those earlier shifts.”

On the surface, that statement may seem like a stretch. But the business impact of these technologies, which are well documented across numerous industries and enterprise use cases, support such a bold claim. 

For instance, using VR for employee training improves pass rates and significantly reduces training time compared to traditional classroom lecture models. Likewise, when directions and data are provided in AR across field guidance and maintenance scenarios, human error can be eliminated entirely.

These impressive results have led many enterprises to test the waters, yet few have fully taken the plunge. A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying mixed reality, but the vast majority are still in the exploratory or proof-of-concept stages.

That’s going to change this year, according to 15 industry experts and analysts who contributed to our new report, “Top 2020 Trends: Enterprise AR & VR.” Below, we share contributions from three individuals featured in the report, who explain why 2020 will be a defining year.  


Read the full report

 Read More aec | Unity Technologies Blog 

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