How do two students’ dreams become a three-billion-download reality? Ten years ago, SYBO released what grew to be the defining game of the endless runner genre: Subway Surfers. With a million downloads in its first three days and 100 million downloads in the eight months that followed, SYBO jumped onto a bullet train – and created one of the most popular mobile games ever.

We sat down with CEO Mathias Gredal Nørvig and Technical Director Murari Vasudevan to get a behind-the-scenes look at SYBO Games and Subway Surfers. In this short Q&A, they delve into the game’s origins and themes and provide insight on scaling, self-publishing, and rebuilding the game. 

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